To improve Big Data management means you guarantee your company (or your job) tangible advantages on all fronts. By applying correct Big Data management – be it postal address files, user profiles, or other data – you can streamline the decisional procedures, precisely define your targets, access new business opportunities, all without errors, omissions or wasted time. The longer-term potential from this type of investment is enormous: it could be to reorganize your current customer database or send products purchased from the company website anywhere at home or abroad (therefore, know the exact dispatch address in near and distant countries), the effectiveness of the various activities mainly depends on the quality of the data you have availability of.